Music distribution is the process of making music available to a wide audience through various platforms and channels. It involves getting your music out to listeners, whether through physical distribution (CDs, vinyl) or digital distribution (streaming platforms, online stores). Here’s everything artists need to know about how music distribution works:
1. Recording and Production: The first step is creating high-quality recordings of your music. This involves recording your songs in a studio or a home setup, mixing and mastering them to achieve professional sound quality.
2. Choosing a Distributor: If you’re an independent artist, you’ll need a distributor to get your music to various platforms. There are both digital and physical distributors available, each with different distribution networks and pricing structures. Some popular digital distributors include DistroKid, TuneCore, CD Baby, and Ditto Music.
3. Uploading Your Music: After selecting a distributor, you’ll need to upload your music and associated metadata, including song title, artist name, album title, cover art, and release date. Some distributors may also offer additional services like pre-save campaigns or music promotion.
4. Distribution Platforms: Digital distribution involves making your music available on popular streaming platforms and digital stores, such as Spotify, Apple Music, Amazon Music, Google Play Music, Tidal, and Deezer. Physical distribution, on the other hand, involves manufacturing CDs, vinyl, or other physical formats and getting them into retail stores or directly to consumers.
5. Royalties and Payments: When your music is streamed or downloaded, you earn royalties. These royalties are typically paid to you by your distributor, who then deducts their fee and sends you the remaining amount. Different platforms have different payout schedules, but most distributors offer regular payments (e.g., monthly or quarterly).
6. Territory and Rights: Distribution deals can vary in terms of the territories where your music will be available and the rights you grant to the distributor. Some artists may choose to distribute worldwide, while others may opt for specific regions. Additionally, you may retain certain rights (e.g., publishing rights) while granting the distributor the right to distribute your music.
7. Promoting Your Music: Distributors help with the distribution process, but promoting your music is primarily your responsibility. Utilize social media, online marketing, live shows, and collaborations to reach a wider audience and generate interest in your music.
8. Performance Royalties: Beyond distribution royalties, your music can also generate performance royalties when it is played on radio, TV, in public venues, or online. Performance royalties are collected and distributed by performance rights organizations (PROs) like ASCAP, BMI, or SESAC.
9. Analytics and Insights: Many digital distributors provide analytics and insights into your music’s performance. These data can help you understand your audience, track trends, and make informed decisions about your music career.
By understanding how music distribution works, artists can take more control over their music careers and make informed choices about reaching their audience and earning from their music. Remember that the music industry is continually evolving, so staying informed about new trends and opportunities is crucial for success.